Genesis Consult

I was recently chosen to mentor at an event that inspired creative(s) - comprising of software  / app developers, creative professionals and business professionals – to solve pressing socio-economic challenges through generating tech-oriented solutions in Nairobi, Kenya. The excitement, exchange of ideas and leveraging of knowledge were cues that highly impressed me, not forgetting the tenacity amongst individuals that I witnessed.

Social media platforms allow us to connect quickly with people and brands. We are forming relationships faster than ever before, with people and brands alike. Additionally, many studies are emerging to show that social media interactions have a direct impact on consumer-buying choices, which is transforming the retail market, advertising and global business overall.

As a small business owner, breaking into social media can be a scary and daunting task. Resources are often limited, but in this day and age…

Strategy explained
Strategy is extensively implemented in both our personal and professional lives. Its importance may be profound, but acknowledgement of the same is vague. Strategy is not only important to individuals in daily walks of life, but organizations as well, regardless of size, industry, geographical location or portfolio.

Living in the cloud requires bigger bandwith and an army of data centres. As mobile data traffic in Africa expands at a remarkable rate the cable companies themelves are caching in on the need for content.