Client Summary

Our client offers customized and innovative services in digital and photobook printing. 

Job Purpose

• Drive sales through social media.

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Maintaining client social media presence across all digital channels

• Measuring and reporting on the performance of all digital marketing campaigns

• Coordinating, planning and maintaining a calendar of events for the client.

Main Duties/Responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

2. Design, build and maintain our social media presence

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. Identify trends, insights, and optimize spend and performance based on the insights

5. Brainstorm new and creative growth strategies liaisingwith management

6. Develop/ maintain social media profiles and quality content on social media platforms

7. Ensure brand consistency is delivered online across all social media platforms.

8. Plan, execute, and measure experiments and conversion tests

9. Devise strategies liaisingwith management to drive online traffic to the company website.

10. Collaborate with internal teams to optimize user experience

11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate in conjunction with the management

12. Keep up to date with current digital trends and update management

13. Research on  new online media opportunities that may benefit the business 

14. Develop a strategy to ensure online objectives of the company are met

Application Instructions:

Send CVs in Word Format to jobs [at] genesisconsult.net with the subject title 'Social Media Executive' no later than the deadline date. No phone calls. Only shortlisted candidates will be contacted.