Why Do Multinationals Struggle in East Africa?

Multinational Environment

In the last 10 years, several multinational organizations have attempted to penetrate the African market in search of growth. Kenya in particular, has been an attractive hub for a number of multinationals looking to operate in East Africa, the reasons often cited for this are the relative strength of its economy, advanced infrastructure and a strategic geographic location. A look at the performance of these entities over the last five years shows an occurrence of certain themes.

How will your business react to 2017?

Planning & Forecasting

Looking into 2017, the year promises to be a challenging one for the East African musketeers – Uganda, Kenya and Tanzania. One sobering from post-election, another entering an election period where numerous businesses are moving to consolidate and review market position and the other one scampering to reignite private sector and investment.

Our First Newsletter!

Welcome to the first edition of The Genesis – our resources and information packed newletter for you! Inside, you will find coverage of topics ranging from understanding the dynamic of Generation Y, honing your presentation skills for that big day and executing leadership skills at your workplace.

We hope you enjoy our first endeavor and we look forward to hearing from you on email, Facebook and Twitter.